Globally, apprehension of consumer regarding origin of raw fruits has always been the point of convergence and consumers are ready to spend on products with higher value of authenticity. Few of the manufacturers have acknowledged the consumer demands by fortifying the traceability of products. Rising level of consumer trust and reliability has paved ways for wide range of applications of certain fruit purees, one of them being avocado puree. These insights are gleaned from a new report, titled “Avocado Puree Market– Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2028,” recently added to the all-inclusive repository of Market Research Reports Search Engine (MRRSE).
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Local companies are deliberately focusing on magnifying their reach at the global level for expanding the consumer base. They are all set to achieve the aforementioned by integrating the supply chain and focusing on the logistics framework. But, the call for tropical fruit puree is on the rise, and this is persuading established players to set up production units across areas such as Mexico, Malaysia, and Indonesia. Few of the international brands are also making efforts for product innovation and taste enhancement to grab consumers’ attention. This, in turn, helps them to attain consumer retention in the long run. Fruit purees have been superseded by counterfeit products and low quality fruit purees. Whenever any of these has been noticed, they are disallowed at the global level.
Avocado Puree Market- Increased Cravings for Functional Foods to Bolster Demand
Since the new age population has turned to be health conscious, functional foods have been sought by people from different walks of life. Functional foods have received immense traction in the recent past, thanks to the rampant evolution of health-savvy masses in both emerging and established countries. Owing to their hectic lifestyles, consumers worldwide are on the lookout for solutions which are simple and convenient to consume. In addition to that, people also seek healthy foods with a multitude of health benefits. Functional foods such as avocados and berries are extremely handy and apt to furnish the needs of this league of consumers. Therefore, different forms of avocados, such as pulp and purees, are being utilized as an imperative ingredient in various food and beverage products in the functional food domain.
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In the recent past, there has been an outpouring awareness regarding benefits of a healthy diet across the globe. Number of consumers inclining towards healthy diets in their day-to-day lifestyle has been steadily rising, especially in the realms which are developed. More demand is being recorded for fruits and vegetable ingredients in all the food products which are being consumed. Fruit-based ingredients including tree fruits, berry fruits, grapes, and tropical and exotic fruits among other types are being incessantly used in processing of many food and beverages products. This stands out as a major factor providing a considerable thrust to the growth ambit of avocado puree market. Severe climatic situations and natural calamities are predicted to affect the production of different varieties of fruits, thereby posing threats for production of avocados.
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